Place Photos in Photorealistic Formats

If you have ever wanted to see what something looks like on a mock device or even the side of a building, Placeit is an awesome tool. With it, you can upload an image or copy and paste a URL then place it (get it?) in over 500 photorealistic formats—from desktop screens to Apple and Android devices, billboards, stationery, smart watches and more. There are even more than 20 options to place videos.

Placeit is fast, easy and fun to play with and requires no Photoshop or design skills.

Cost: Free download options (small images); premium subscriptions available for hi-res downloads ranging from $12-$299/month; single purchases are also available for $8 or $59 along with discounted “download packs”

Add Interactive Inline Tutorials To Your Site

Make it easier for users to navigate your website with InlineManual.

This tool helps you create simple step-by-step instructions that appear on various screens you designate. These can guide users through a setup process, for example, or explain where to find information within your site.

Cost: Free (1 site with three tutorials) and premium versions starting at $21/month (for three sites and seven tutorials)

Create GIFs from Slideshare

If you are not using Slideshare, you should be! It allows you to upload and share any PowerPoint presentation or PDF.

Now you can turn your Slideshares into animated GIFs with GifDeck. It’s easy to then embed that GIF into an email, blog post or tweet.

Here’s an example from a presentation I did on Big Data and PR. It captures a handful of the slides from the presentation, which makes for a much more compelling graphic vs. a single static image.

Cost: Free

Keep Contacts In Sync With Your Gmail Address Book

Got Gmail? FullContact will help keep all your contacts in sync with your Gmail address book.

Use FullContact to pull in your contacts from LinkedIn, Twitter and Facebook address books and then sync them back to your Gmail Contacts. It will also find and merge duplicates. You can take a picture of a business card and upload it to FullContact; they will transcribe it and add the information to your Gmail Contacts.

Cost: Free (up to 5,000 contacts) and premium ($9.99/month or $99.99/year) for 25,000 contacts and 50 business card transcriptions per month.

Rate Your Resume

How good is it—really? How does it stack up to others in your industry?

Get a score on your resume by submitting it to Rezscore. Within 3-5 days, you will get a critique back with high-level recommendations. For a fee, they will provide a resume makeover.

Cost: Free ($39.95 for the resume makeover service)

Create A Shareable Resume Online

Need a fresh way to present your resume? Represent will help you create an attractive, sharable online resume fast. Features include:

  • Choose from several digital resume designs
  • Get built-in analytics so you will know how many times your resume has been viewed and clicked
  • Ensure your resume looks goods on desktops, laptops and mobile devices
  • Share your resume through email, Facebook or Twitter
  • Get recommendations for jobs related to your skills and apply to them directly
  • Export your resume as a PDF

Cost: $9.99/year

Add Captions, Notes And Transcripts To Videos

If you use video to market your business, chances are you have a ton of great SEO value lurking in your content. Unfortunately, unless you include a transcription, all those great keywords will be hidden from Google. Plus, it’s always nice to include notes alongside the video for those who want to refer to the main points, URLs referenced, etc. Finally, you may want to consider using video captions for your customers and prospects who are hearing impaired.

Unfortunately, transcribing videos or creating captions can be challenging. Good news, though, there are a number of services that can help make the process less painful.

Here are my favorites:

CaptionTube

CaptionTube is a service that let’s you add captions to YouTube videos only. It is a DIY service. Just sign up for an account and enter the URL of the video you want to transcribe. A workspace will then pop up where you can start and stop the video as you add captions. When you are finished, you can export a file that is ready to upload to your YouTube account.

Cost: Free

Zencaptions

Zencaptions will provide captions that appear inside your videos (like the “closed captions” you see on TV and YouTube). They do all the work and return a file you can upload to YouTube or your video editing software. Sign up and get your first 10 minutes of video captions for free.

I love done-for-you services likes this…they are well worth the money (vs. the time it would take you to do the work).

Cost: $1/minute of video

VideoNote.es 

VideoNote.es is an interesting service powered by Google Drive that let’s you take notes to accompany videos. Any notes you take are automatically synchronized with the video. When you view your notes later, you can click on a line of notes and the video will jump to the relevant part.

It is easy to share your timed video notes using Google Drive (great for teachers with their students, or businesses sending customers how-to videos, for example). You can also make your notes private.

Cost: Free

Send Video Messages To Customers and Prospects

You love sending short videos messages to friends and family…so why not try the professional equivalent by sending videos to your customers or prospects?

Vsnap is an app for iPhone and Android that let’s you create and send short, personal video messages.The company claims that when you reach a customer using Vsnap, that person takes action 40% more than someone you email.

Each Vsnap is 60 seconds max. You can send a Vsnap to to anyone with an email address, or share message through social media. Recipients do not have to download anything or register, and they can watch your videos on any browser.

The Vsnap website stores your videos and provides real-time analytics so you can see when and how your customers engage.

Special thanks to Brandi Mills for telling me about Vsnap.

Cost: Free and premium versions ($180 or $600 per user/year for advanced analytics, email and branding options)

Track Backlinks With OpenLinkprofiler

Getting quality backlinks to your website is essential for search engine optimization. So how do you know who is linking to you or your competitors?

OpenLinkprofiler will give you the intelligence you need on the backlinks for any website. Find out things like:

  • Exactly how many backlinks a site has (up to 200,000 per domain)
  • A quality score for each link, including any suspicious links
  • The most popular anchor texts (i.e., keywords used in the links)
  • Which pages on your site have the most backlinks
  • Link alerts: Sign up for a daily email with any new backlinks that point to your website

Cost: Free; the company also offers a premium product, Seoprofiler,  that ranges from $49-$999/month

Free Apps To Enhance Your Website

Do you have a website? If so, you’ll appreciate Filament. It is a collection of free widgets you can add to any website in minutes, using drag-and-drop tools.

Filament provides easy ways to:

  • Help visitors share your content more easily
  • Increase your social following
  • Add Google Analytics code to your site

Some of the current Filament apps include:

  • Passport: Increase your social following
  • Flare: A customizable social sharing bar that displays your personal links in one place
  • Mailchimp: Embed email subscriber forms in your site

Filament continues to add new apps to the lineup as well.

Cost: Free