More Great Tools For Job Seekers (And Others)

Whether you’re searching for a job or just looking for ways to be more productive on a daily basis, here are more tools I use and highly recommend:

AwayFind

If you have ever agonized over when you will receive that “critical” email—which causes you to check your inbox every five minutes—you will love AwayFind. It allows you to connect one or more email addresses and specify your most important people and email domains (companyname.com).

Whenever you get an email from someone on the list, you will get a text message or smartphone push alert, depending on your settings. It’s a great feeling that frees you up to focus on something else besides your inbox. Cost: Free and paid versions

FollowUpThen

Need to schedule a quick reminder to yourself or someone else? FollowUpThen is great, because it works straight from your email inbox. Just by sending an email, you will set a reminder for a day later, two weeks, one month…whatever you’d like!

You can choose to remind just yourself or other recipients as well. This is excellent for reminding people about appointments or calls on the right day, for example. Other neat feature includes the ability to send recurring reminders and email attachments. Cost: Free and paid versions

JibberJobber

This is a wonderful tool for tracking your business relationships. It was made for active job seekers, but even “passive” job seekers can benefit from using the system. According to Jason, passive job seekers become active seekers every three to five years! JibberJobber is much better than a bunch of spreadsheets or notes on your hard drive. It allows you to keep track of the information you collect during a job search, such as the target companies to which you apply. You can also log the status of each application (date of first interview, date of thank you letter sent, etc.). Cost: Free and paid versions

Until Next Time

My sincere thanks again for reading and keeping me in mind for any exciting, senior-level marketing and PR roles you hear about! Please feel free to pass along this email or my contact information below. And let me know if there is anything I can help you with!

Where To Reach Me

Email

brandon@brandonuttley.com

LinkedIn

www.linkedin.com/in/brandonuttley

Facebook

www.facebook.com/brandonuttley

Twitter

www.twitter.com/brandonuttley

Google+

http://gplus.to/brandonuttley

Announcing My Open Source Job Search

I Need Your Help

After many years roaming down the path of entrepreneurship, I have decided to seek a bigger opportunity with an established company. I am no longer with my former firm, Command Partners, and am actively looking for a new professional challenge.

I am asking for your help. I’m hoping to expand my horizons as much as possible. I would greatly appreciate your referrals about job opportunities you hear about, particularly in the following areas:

  • Marketing—Ideally senior level positions and especially in the digital marketing realm (my specialty)
  • Social Media—This has been a passion and a special area of expertise for the past several years
  • Public Relations—I have extensive PR experience and served as president of PRSA Charlotte in 2009

My goals include:

  • Finding a position that allows me to put my breadth of experience and skills to work for a well-established, respected company
  • Landing a full-time position, though I am open to extended contract work
  • Staying in NC (if possible) though I’m willing to relocate for the right opportunity!

How I Plan To Help YOU

In exchange for your reading my occasional updates and passing along promising leads, I want to do what I can to help you and others.

I’ll be honest. I haven’t actively looked for a job in more than 12 years. But I’ve been approached by countless job seekers, most of whom went about their search the wrong way (in my opinion). So I’ll be using my enewsletter and my website (http://www.brandonuttley.com) to share my own ideas and tips on how not only to get a job, but how to grow and utilize your connections in meaningful ways. I’ll also share my favorite social media and productivity tools. You can also get a lot of great information from the Marketing Squad podcast, hosted by Nathan Richie of NR Creative Group and me.

A Few Observations

  • I know that my new job likely won’t come from Monster or some other job board. Instead, it will come from you or someone else I know or that you know. Connections matter more now than ever.
  • Most job seekers I’ve encountered were like hit-and-run drivers—that is, they contacted me once and I never heard from them again. I’m not going to make that mistake. You’ll be in the loop.
  • Tools are worthless if you don’t use them. I’ve been amazed at how many job seekers have neglected to use all the incredible, largely free tools available to them. See below for a few great starting points.
  • To be open to possibilities, you have to truly be open. I have seen many, many people disappear during their job search, whether from embarrassment or fear or something else. Starting with this email and my presence on plenty of social networks, I am putting myself out there.
  • Zig Ziglar said it best: “You can get anything you want, as long as you help enough other people get what they want.” Too many people just ask for help and don’t reciprocate. I’ll do my best to do otherwise. I believe in the principle that you reap what you sow.

Is there anything I can help you with?

An Inspiring Example

My friend Corey Creed of Hippo Internet Marketing reminded me of the awesome “social job search” that email marketer extraordinaire DJ Waldow of Waldow Social conducted awhile back. It’s still a tremendous example of the power of networking, email marketing and social media to help you land a job (or in DJ’s case, get inspired to start your own firm).

Here’s the post that DJ started with

Here are the results 45 days later

Finally, here are his comments three months later

Tools You Can Use

I’m starting out my job search with some excellent platforms. 

LinkedIn
By now, the power of LinkedIn should be obvious to most people, but sadly I still find some unwilling to join or spend the time to make connections. After many years of reaching out to others and in turn accepting most requests, I have more than 1,500 connections there alone (not counting my followers on Facebook, Twitter and elsewhere). That is a much better starting point than the famous Dunbar’s number, or the estimated 100-230 individuals with whom any of us can maintain strong social relationships.

My Own Domain Name
I used GoDaddy to register www.brandonuttley.com. It’s easy and cheap to get your own domain name (less than $15 per year, and other services cost even less). I encourage everyone to do this—it makes a great gift for young people before they enter the job market! Even if you don’t plan to use it for your website, it will allow you to set up a better, more professional email address.

My Own Email Address And Website 
I created my own email address (brandon@brandonuttley.com) using Google Apps. This is a fantastic service for just $60 per user/email account per year. It gives you not only an email address tied to your domain, but tons of storage space in Gmail, plus your own Google Docs (similar to Word and Excel in the cloud), Google Calendar and more services.

If you are serious about your job search, use your own domain name and not a generic Gmail, Yahoo, Hotmail or other address. This is especially important for anyone in the marketing world, where first impressions count.

I used Google Apps domain management features to point my domain name to Tumblr. I’ve used WordPress many times as a blogging/site platform, but I had lots of issues with security (more on that in another post). This time around, I found a great free Tumblr theme for my site, another bonus.

Email Campaign Management Software
MailChimp was my service of choice when it came to hosting this newsletter. It’s free for up to 2,000 subscribers and 12,000 emails per month. After that, it remains very low cost, depending on the number of subscribers and volume of emails.

Anyone worth their salt in Internet marketing knows that email is still the reigning champion in terms of how most people prefer to get information, as well as what converts best. I’m a little stunned that I’ve never personally seen a job seeker use email as a significant part of their search. What better way to spread the word and keep your contacts informed?

Social Media Sites
Of course, I’ll be very active on TwitterFacebookLinkedIn and Google+, just to name a few. I’ll discuss these and more in future posts and emails.

Until Next Time, Thank You

I’m grateful for all the help you can give during my search. If you’d like to get regular updates along with useful information I’ll share, please subscribe to my email list.

Think Social, Go Mobile

By the end of 2012, close to 82 million US mobile users will use a social networking site on their phone at least once a month, according to eMarketer. That’s more than a quarter of the total US population.

The study indicates that 95.5% will be checking social sites on a smartphone.  Smartphone users are almost twice as likely as overall mobile phone users to check social sites. By 2014, eMarketer estimates, nearly half of the total US mobile population will be using mobile devices for social networking.

Facebook is tops for most mobile social networkers. Almost 70 million people will access Facebook from their phones each month this year, or 85.4% of the overall mobile social networking population. That will rise to 87.4% by 2014, when nearly four in 10 mobile users and almost two-thirds of smartphone users will check Facebook on mobile devices.

What does this mean for marketers?

Clearly, mobile is gaining in preference. As more people check social sites via smartphones,  marketers will need to keep readability top of mind. Twitter was and still is right: Short is sweet. Long text or videos will get lost in the digital clutter, as people squint and scan their way through the social stream.

For more information, read the full story.