If you are baffled by search engine optimization (SEO)—or think that the process has to cost a fortune, consider Positionly (affiliate link). It makes it easy to track, manage and identify the most optimal search phrases for your company.
Positionly provides a great user interface, and it integrates with Google Analytics—so you can get all the important metrics you need in one dashboard.
You can also monitor your competitors’ performance, as well as get email alerts and customized reports.
Cost: $19/$49/$99+/month, depending on the number of sites, keywords, competitors tracked and backlinks; discount of 15% for six months prepaid