Base: Big CRM Features For Less

Base CRM

Base is slick, easy to use and affordable CRM platform. Use it to capture leads and track your sales pipeline, then qualify those leads and convert them to contacts and deals.Link to other sites like Facebook and Mailchimp in order to share data, as well as import contacts from Google Apps, Highrise, Excel and other places.

Base CRM

Several key features include:

  • A simple lead capture form that you can embed in your site
  • A “Client Space” where you can communicate back-and-forth with a prospect as you work to close their business
  • A Contacts database
  • Over 20 reports including total incoming deals, forecasted sales, deal source performance and more
  • A free companion app called QuoteBase that helps you create basic yet reasonably attractive online quotes to send to prospects
You can also send and receive phone calls directly within Base CRM on your computer, mobile phone and tablet. Track all calls related to Leads, Contacts and Deals. Listen to recorded calls and use advanced analytics and reporting to improve your team’s sales performance.Cost: Free (up to 50 accounts), then $15-$125 per user/month depending on the features

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I earned the Accreditation in Public Relations (APR) designation from Public Relations Society of America and served as president of the PRSA Charlotte chapter in 2009. I am a frequent public speaker and a contributor to top blogs including Business2Community and Social Fresh.

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