Improve Your Sales and Marketing Follow-Up Efforts With Postwire

Postwire

Postwire allows you to create personalized, private “resource” web pages. For example, Postwire is perfect for sharing specific sales materials with a prospect; welcome documents and training videos for a new customer; or support information for customers. Instead of having a trail of unconnected emails, you can keep everything in one place as you communicate with your contacts.With a Postwire account, you can share many types of files including Word documents, images, web links, videos and PDFs.

Postwire

Collections in Postwire are where you organize and manage your content. You can add content to your collections through the Postwire website, via an iPhone app, an Outlook plugin or a browser bookmarklet.

You then create a Page to share content with an individual or group. Everything you shared with someone is tracked, and you will get an email notification when a recipient opens and views what you’ve shared.

In addition, if you use a marketing automation or analytics system, you can automatically add a tracking code to every page you share. Every page viewed on your Postwire pages will then be tracked just like your website pages.

Cost: Free (up to 5 pages); $9/month (10 pages); $19/month (unlimited pages)

Brandon Uttley is a seasoned web marketing and public relations professional with three decades of experience.

Currently, he is CEO of Go For Launch, which provides marketing strategy and communications support to companies ranging from startups to established entities.

Prior to his current roles, Uttley cofounded and was CEO of Command Partners, a digital marketing agency. He also confounded and was president of carbonhouse, inc., a nationally recognized web design firm.

Uttley also served as director of public relations at Luquire George Andrews for five years, and an account manager at Epley Associates/Public Relations for three years. Brandon was the 2009 president of the Charlotte chapter of Public Relations Society of America, and he is an accredited member of PRSA National.

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