Track Online Statistics From Over 100 Sites

These days, you’re crazy not to be tracking the stats on how people engage with your company online. Increasingly, this is happening on multiple devices, with data that could impact many systems, from your CRM to your ecommerce platform, email marketing system, etc.

Getting all those systems to “talk” to each other in real-time used to be a tedious, technical process. Segment.io changes the game, with a platform that sends stats to over 100 sites and counting, allowing you to track anything, from purchases and views to clicks and upgrades.

Segment.io gobbles up data from websites or mobile apps, translates it as needed, and then passes that on to other analytics tools. It replaces complicated integrations with a single, simple one. In the process, it saves development time, reduces bugs, preserves data integrity and let’s you easily try out new analytics tools just by “flipping a switch.”

Cost: $29/$79/$349/month

Brandon Uttley is a seasoned web marketing and public relations professional with three decades of experience.

Currently, he is CEO of Go For Launch, which provides marketing strategy and communications support to companies ranging from startups to established entities.

Prior to his current roles, Uttley cofounded and was CEO of Command Partners, a digital marketing agency. He also confounded and was president of carbonhouse, inc., a nationally recognized web design firm.

Uttley also served as director of public relations at Luquire George Andrews for five years, and an account manager at Epley Associates/Public Relations for three years. Brandon was the 2009 president of the Charlotte chapter of Public Relations Society of America, and he is an accredited member of PRSA National.

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