Your Business Model Is Under Threat

Your business model is under threat.

It doesn’t matter how big you are, or how long you’ve been around. The whole thing could come crashing down around you anytime.

Latest Exhibit: the venerable Kodak, which pioneered the camera industry, invented digital photography, then clung to their cash cow (selling and processing film) until it was too late. Now the company is bankrupt and exiting the camera business altogether.

They probably should’ve seen it coming. But do you? What threats lie right in front of you that could put you out of business overnight? Imagine if 10, 20 or 30 years from now the sad victim is Apple or Google or Facebook or some other darling of today. Will we be surprised? Or will we all snicker and say, “They should’ve seen it coming.”

To survive long term, you must stay alert and embrace change.

I am a seasoned web marketing and public relations professional with 25 years of experience. I have been involved in starting several web development and online marketing companies.

I earned the Accreditation in Public Relations (APR) designation from Public Relations Society of America and served as president of the PRSA Charlotte chapter in 2009. I am a frequent public speaker and a contributor to top blogs including Business2Community and Social Fresh.

Please note: I reserve the right to delete comments that are offensive or off-topic.