Brandon Uttley

Brandon Uttley is a seasoned web marketing and public relations professional with three decades of experience. Currently, he is CEO of Go For Launch, which provides marketing strategy and communications support to companies ranging from startups to established entities. Prior to his current roles, Uttley cofounded and was CEO of Command Partners, a digital marketing agency. He also confounded and was president of carbonhouse, inc., a nationally recognized web design firm. Uttley also served as director of public relations at Luquire George Andrews for five years, and an account manager at Epley Associates/Public Relations for three years. Brandon was the 2009 president of the Charlotte chapter of Public Relations Society of America, and he is an accredited member of PRSA National.

In Praise of Analog

So much of our lives now are lived digitally. We’re reading emails. We’re streaming videos. We’re consuming social media. We’re surfing Web pages. We’re talking to our stoic companion Alexa, asking what the weather is like outside and who won the game. All that is great—the technology I mean. We have so much at our fingertips. It can be empowering. But.

Rule No. 1 in Branding: Face-to-Face Presentations Matter

Part of the communications business I play in involves branding—the art of helping companies convey their essence to the world. It starts with a logo, an identity…but of course it extends to much more than that. Good companies that become great companies owe much of their success to their brand–the collective presentation of who they …

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