Get Copywriting Help—Fast—With Boom! Headline

Are you struggling with how to write something? Wouldn’t it be nice to have a professional writer’s input to make it the best, snappiest copy possible?

My friend Patrick McLean of Good Words, Right Order has launched a great new service called Boom! Headline. It’s like a help desk for copywriting: You send him something you’re working on, and he will send you back a critique and his suggestions. This will help you get unstuck or quite likely find a better way of saying what you’re trying to convey.

As I example, I sent this gem through:

What hath God wrought?

A few minutes later, I got this back:

It’s good, but could be a little archaic, depending on your audience. Here are some suggestions:

  • What is this thing the Lord made?
  • What is this Work of God?
  • Check it out. That God-dude made somethin’ cool!
  • Check it out. That God-dude made somethin’ wicked trippy!
  • Good Lord, what fresh digital plague have you now sent to scourge the faithless luddites among us?

Cost: For now, it’s pay-what-you-think-it’s-worth. You’ll want to earmark a slush fund to run stuff by Patrick—he’s that good.

Brandon Uttley is a seasoned web marketing and public relations professional with three decades of experience.

Currently, he is CEO of Go For Launch, which provides marketing strategy and communications support to companies ranging from startups to established entities.

Prior to his current roles, Uttley cofounded and was CEO of Command Partners, a digital marketing agency. He also confounded and was president of carbonhouse, inc., a nationally recognized web design firm.

Uttley also served as director of public relations at Luquire George Andrews for five years, and an account manager at Epley Associates/Public Relations for three years. Brandon was the 2009 president of the Charlotte chapter of Public Relations Society of America, and he is an accredited member of PRSA National.

Please note: I reserve the right to delete comments that are offensive or off-topic.