Tunes To Get You In A More Creative Work Mode

I once read that Stephen King blasts heavy metal music when he writes. Me? I can’t do that. I generally like it to be very quiet when I’m working. The exception was when I was co-founder at carbonhouse and we used to play tunes throughout the office all day. I got used to it after awhile. Plus my business partner at the time had excellent taste in music.

After giving these sites below some time, I’m starting to come back around to the idea of listening and working simultaneously. What about you? What gets you in a more creative and productive frame at work?



Do you think you somehow are more energized and creative working in a crowded coffeehouse? You might be right! But for those times you can’t camp out at Starbucks, there’s Coffitivity.

This is a website, brilliantly named, that plays the background noise of a coffee shop, complete with clicking cups and tinkling forks on plates and the murmurs of that guy over there who is hogging the closest outlet.

Coffitivity points to ponderous research on the positive affects of ambient noise on creativity. So…it sounds plausible.

At first, I thought, why just a website and not an app? But the great thing is, you can play Coffitivity in the background and music on top of it if you’d like—from, say, Spotify or your iTunes library. I kind of forgot about Coffitivity running one day when I was listening to a podcast and wondered, why did the guy record this episode in such a crowded place? D’oh! Another Chai Tea Latte, please!

Cost: Free



The idea behind Focus@Will is based on neuroscience to help you increase your attention span up to 400% when working.

You start by picking a style of music, ranging from Ambient to Cinematic; there are currently seven to choose from. Then, set a timer for 1-240 minutes—the default is 100 minutes. Turn the volume down to where you hear the music but it’s not distracting. As you work, if a certain song pulls your attention away, skip to another one. The point is for the music to be part of your working background, not annoying.


After you have been playing music for more than 25 minutes in either a timed or un-timed session, when you press the pause/stop button, a productivity survey pops up. It asks you to rate how productive your last session was. According to the company, research has shown that this data is “surprisingly accurate” when captured in the moment. Your session information is added to a Productivity Tracker screen.


The screen displays seven days of data, allowing you can see what your focus patterns look like and when you are most and least productive. As Focus@Will gathers feedback from users, they will introduce new features around this functionality.

Focus@Will works with Mac and Windows desktop/laptop browsers. There are also apps for Android and iOS.

Cost: Use it free for 100 minutes at a time, as much as you like. Every 100 minutes, the music will stop and a “nag” screen will appear. They offer unlimited access for $3.99/month.



Songza is one of my favorite online music platforms. It works off the premise of their “music concierge” that curates millions of songs for you. Simply by picking a day of the week, time of day and a certain mood you’re in, Songza will present different selections of music to choose from. I use Songza to discover a lot of new music.


Much like Pandora, you can listen and rate songs (thumbs up or down). My only complaint is that you can’t come back to songs you’ve liked after you leave a listening session.

However, you can save and share your favorite “concierged” playlists. You can also make your own playlist. To start, you’ll have to add 20 songs by at least eight different artists. This is a neat way to share some tunes that relate to your profession or one of your passions!

Songza is available on the Web as well as app for iPhone, Android and Kindle Fire.

Cost: Free with unlimited listening.

Brandon Uttley is a seasoned web marketing and public relations professional with three decades of experience.

Currently, he is CEO of Go For Launch, which provides marketing strategy and communications support to companies ranging from startups to established entities.

Prior to his current roles, Uttley cofounded and was CEO of Command Partners, a digital marketing agency. He also confounded and was president of carbonhouse, inc., a nationally recognized web design firm.

Uttley also served as director of public relations at Luquire George Andrews for five years, and an account manager at Epley Associates/Public Relations for three years. Brandon was the 2009 president of the Charlotte chapter of Public Relations Society of America, and he is an accredited member of PRSA National.

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