Your Business Model Is Under Threat

Your business model is under threat.

It doesn’t matter how big you are, or how long you’ve been around. The whole thing could come crashing down around you anytime.

Latest Exhibit: the venerable Kodak, which pioneered the camera industry, invented digital photography, then clung to their cash cow (selling and processing film) until it was too late. Now the company is bankrupt and exiting the camera business altogether.

They probably should’ve seen it coming. But do you? What threats lie right in front of you that could put you out of business overnight? Imagine if 10, 20 or 30 years from now the sad victim is Apple or Google or Facebook or some other darling of today. Will we be surprised? Or will we all snicker and say, “They should’ve seen it coming.”

To survive long term, you must stay alert and embrace change.

Brandon Uttley is a seasoned web marketing and public relations professional with three decades of experience.

Currently, he is CEO of Go For Launch, which provides marketing strategy and communications support to companies ranging from startups to established entities.

Prior to his current roles, Uttley cofounded and was CEO of Command Partners, a digital marketing agency. He also confounded and was president of carbonhouse, inc., a nationally recognized web design firm.

Uttley also served as director of public relations at Luquire George Andrews for five years, and an account manager at Epley Associates/Public Relations for three years. Brandon was the 2009 president of the Charlotte chapter of Public Relations Society of America, and he is an accredited member of PRSA National.

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